altii has analyzed the online and social media marketing in the asset management industry. We reviewed over forty randomly selected asset managers in German speaking countries.
Almost all asset managers are by now more or less at home on the Internet. The online presence is mainly used as a passive digital showroom for displaying information. The potentials of strategic marketing is only used sporadically. Interaction, advisory and feedback features are more or less the exception.
From this we derive three hypotheses.
We can observe a slow change of this state. The process will be dominated by the catalytic steps of a few pioneers. However, the reactions of the competitors in the digital marketing space will be greatly affected.
The positive feedback from our last blog about the usage of popular social media channels was very motivating. Thank you for your comments, tweets, links and likes via email, t, ln, f.