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Radical technological developments such as the internet and social media enable us to create and distribute visual content in a much easier way than ever before. Pictures, videos and interactive visualization have become increasingly important but how can the attention of consumers be obtained and maintained in the digital age?
If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. But just how important are they? Seval Dogan and Kai Prager, both Business Wire, provide an answer based on Business Wire's latest MEDIAtreff in Frankfurt.
Traditionally, word of mouth was primarily based on face-to-face, interpersonal interaction between a receiver and a communicator. WOM is the process of telling people about a particular product or service, usually because it is good and you want to encourage them to try it. eWOM is the electronic version.