Combining valuable content with a corporate message to differentiate a brand is a tough task but can have an enormous effect on customers. Therefore, budgets for video ads are rising globally at an expected rate of 70 percent until 2020. But native video advertising is not just the future, it is today. 76 percent of native ad campaigns already include videos. In a webinar, Yahoo shows best practice of making use of the innovative ad format that helps to increase brand and message familiarity, recognition and memorisation.
Most importantly, native video advertising needs to be hosted in a premium: Videos should be hosted on a clean page with a trusted editorial to ensure strong ad recall. Moreover, Yahoo shares best practice regarding the creation of professionally looking and other measures to optimise the impact of your native video campaign. A recording of the webinar can be accessed at Yahoo.