Many investment professionals are active on the professional platforms LinkedIn and, in the German-speaking countries, Xing. LinkedIn has created a webinar explaining how to reach their audience of more than 450 million opinion leaders, decision makers, executives and other professionals using sponsored content and text ads.
Using text ads, companies can advertise to targeted audiences using the right-hand trail of the LinkedIn website (desktop only), while sponsored content occurs in the LinkedIn news feed on desktop computers as well as on mobile phones and tablets. The webinar held in November explains the advantages of these two tools as well as how to set up accounts as well as campaigns, and illustrates best practice in using both of them. A recording of the webinar is available here: https://business.linkedin.com/marketing-solutions/webinars/16/11/get-started-with-linkedin-advertising