Postmedia Launches Self-Serve Advertising Platform P.A.M. Powered by DanAds
Postmedia Network Inc. is excited to announce the launch of Postmedia Ad Manager (P.A.M.), a self-serve advertising platform designed to streamline digital and print advertising efforts. The platform aims to provide businesses with seamless access to Postmedia’s audience across 130 news brands, offering enhanced flexibility and control over ad campaigns.
Small Business Focus
Postmedia Ad Manager caters to businesses of all sizes, with a specific focus on small businesses. It offers an affordable advertising solution that enables connecting with engaged local audiences through Postmedia’s trusted network of publications.
Premium Advertising Solutions
By leveraging Postmedia’s reputation as a trusted news source, advertisers benefit from brand-safe environments that foster trust and credibility. The platform presents opportunities to reach over 17 million monthly readers, delivering lasting impact and enhanced brand visibility.
Targeting Capabilities
Advertisers can utilize robust targeting capabilities for reaching ideal customers through geographical and contextual targeting. The platform also provides real-time reporting and insights for campaign optimization.
Endorsements
- Adrian Faull: Senior Vice President, Media Sales at Postmedia, emphasized the platform’s significance in empowering local businesses to engage with customers effectively.
- Peo Persson: Co-founder of DanAds, expressed enthusiasm for the partnership with Postmedia, ensuring businesses have control and flexibility in managing their advertising.
Marketing Goals
Postmedia’s new platform aids businesses in efficiently achieving their marketing goals, offering an easy-to-use interface for placing ads and detailed insights for optimizing strategies.
For businesses seeking effective marketing solutions and measurable outcomes, Postmedia Ad Manager is a powerful tool to connect with consumers through trusted news brands. To learn more, visit Postmedia Ad Manager.
Media Contacts
Postmedia Communications
DanAds Marie-Lou Penin, Head of Marketing
About Postmedia Network Inc.
Postmedia Network Inc., a Canadian newsmedia company, represents over 130 brands across various platforms, providing engaging content to millions of people weekly.
About DanAds
DanAds is a global provider of self-serve and automation advertising technology, empowering publishers and advertisers to efficiently manage advertising campaigns.
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