In this episode, Christian Salow speaks with Rusmir Nefic, founder and CEO of CNBC DACH, about the vision, strategy, and execution behind launching a new multimedia business news platform for Germany, Austria, and Switzerland.
Following regulatory approval, CNBC DACH is preparing its launch for 2027. The platform aims to combine television, digital media, interviews, newsletters, events, and community building into a single ecosystem focused on business leaders and capital markets across the DACH region.
The conversation explores the strategic opportunity for business media, the role of AI in modern newsrooms, the editorial approach to covering markets and companies, and the challenges of building a new media organization from scratch.
Topics discussed:
- Why now is the right moment to launch CNBC DACH
- The transformation from a savings culture to an investor culture in Germany
- Building a multimedia business news platform for the DACH region
- The balance between television broadcasting and digital-first media
- Editorial focus: covering companies, earnings, and capital markets
- Regional coverage across Germany, Austria, and Switzerland
- The role of artificial intelligence in modern newsrooms
- Why CNBC DACH will focus on “content creators” rather than traditional journalists
- Recruiting talent from both media and finance industries
- Building a distributed newsroom across Frankfurt, Vienna, and Zurich
- The importance of events and community building
- The greatest challenge ahead: finding the right team
Key insights from Rusmir Nefic
A new media model for business audiences
CNBC DACH aims to combine multiple formats — TV, digital platforms, podcasts, interviews, and events — into one integrated media ecosystem serving business leaders and investors.
Regional focus with global context
Around 75 percent of content will focus on companies and markets in Germany, Austria, and Switzerland, while 25 percent will draw from the global CNBC network.
AI as a newsroom tool, not a replacement
Artificial intelligence will support research and workflows, but editorial responsibility will remain fully with human editors and content creators.
A new type of newsroom talent
Instead of traditional journalists, CNBC DACH plans to recruit “content creators” capable of producing video, digital, and social media content across multiple platforms.
Community as a core element
Events, discussions, and subscriber gatherings will play a central role in building a business community around the platform.
About Rusmir Nefic
Rusmir Nefic is the founder and CEO of CNBC DACH. The project aims to launch a new German-language multimedia business news platform serving Germany, Austria, and Switzerland, with a planned start in 2027.
Photo © CNBC DACH
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