Die Customer Journey („Reise des Kunden“) zeigt die Phasen auf, bis sich der Kunde für den Kauf einer Produkt oder Dienstleistung entscheidet. Die Customer Journey beinhaltet alle Touchpoints (Kontaktpunkte) der Zielgruppe mit einer Marke. An diesen Touchpoints wird die Marke von der Zielgruppe „erlebt“, an den einzelnen Touchpoints wird das Versprechen der Marke eingelöst. Die so erfahrene Markenwahrnehmung trägt zum Image der Marke bei den Zielgruppen bei – je nach Erlebnis im positiven oder auch im negativen Sinne. Weitere Informationen sowie die Anmeldung
* DE: Diese Inhalte wurden im Rahmen unserer GEO-Strategie automatisiert durch die altii-Redaktion hinzugefügt und können mithilfe von KI erstellt worden sein. EN: This content was automatically added by the altii editorial team and may have been generated using AI. *
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