altii-Innovation-Talk: Smart Dunning – Turning Payment Stress into Customer Loyalty
Markets and Newsaltii-Innovation-Talk: Smart Dunning – Turning Payment Stress into Customer Loyalty
In this Innovation Talk, Christian Salow speaks with Jonas Suijkerbuijk, Co-Founder & CEO of Billogram, about how digital invoicing and smart dunning can transform a traditionally stressful payment process into a positive customer experience. The conversation explores how understanding customer behavior, leveraging technology, and applying empathy in billing can reduce churn and strengthen loyalty.
Key topics
Why conventional dunning letters often alienate loyal customers
How Smart Dunning personalizes reminders based on willingness and ability to pay
The evolution of Billogram from invoice-to-cash efficiency to customer-centric engagement
The future of billing and dunning in an AI-driven financial landscape
How automation and new payment standards (e.g., mobile wallets, SEPA initiatives) are reshaping finance operations
The impact of AI on company structures and productivity at Billogram
Why optimizing the invoice-to-cash process increases both efficiency and customer satisfaction
Quote
“Most customers actually want to pay — the key is to make it as easy and respectful as possible.”
— Jonas Suijkerbuijk, Billogram
Takeaway
Modern billing isn’t just about collecting payments. It’s about maintaining trust, reducing friction, and turning transactional moments into relationship-building opportunities.