EIB Funds DanAds to Expand Self-Serve Advertising Solutions
The European Investment Bank (EIB) is supporting Swedish adtech company DanAds with a 21 million loan to enhance self-serve advertising solutions. This initiative aims to empower small and medium-sized enterprises (SMEs) by incorporating AI-driven technologies into their advertising strategies.
Driving Competition in the Market
The financing provided by EIB seeks to increase competitiveness in a market dominated by major tech giants. By enabling DanAds to expand its operations, SMEs in Europe and beyond will gain access to premium online advertising channels.
Promoting Digitalization and Innovation
DanAds, based in Stockholm, has developed an automated adtech solution that seamlessly integrates into publishers’ ecosystems. This white-label, self-service technology simplifies ad inventory management and reduces costs, especially for lower-budget campaigns.
Democratizing Advertising
Through this partnership, DanAds aims to democratize advertising by offering advanced AI and automation tools that streamline ad operations for publishers and enhance access for advertisers. The investment from EIB will also support the company’s expansion in Europe, including the establishment of a new office in Malmö and a forthcoming launch in Eastern Europe.
EIB’s Endorsement
The EIB financing, structured as a venture debt loan under the InvestEU program, underscores the institution’s commitment to promoting innovation, empowering SMEs, and strengthening Europe’s digital competitiveness.
Research and Development Focus
Over the 2025-2029 period, DanAds plans to accelerate its research and development efforts, concentrating on advanced AI tools for automated ad design and customer targeting. The company intends to invest a total of 50 million in the next five years to drive European growth and pioneer new AI-advertising technology.
Financial Foundation for Expansion
This significant commitment includes a 5 million contribution from existing owners through a new share issue, solidifying DanAds’ financial foundation for ambitious expansion.
About EIB and DanAds
The European Investment Bank (EIB) is the long-term lending institution of the European Union, supporting investments that contribute to EU policy objectives. DanAds, established in 2013 and headquartered in Stockholm, is the leading provider of self-serve advertising and automation technology.
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